SharePoint 2010 search allows you to allows you add selected content at the top of search queries for certain keywords and this is called SharePoint Search Best Bets
This is blog I am going provide all the steps you need to setup best bet search in SharePoint 2010
1. Site Actions | Site Settings | Search Keywords below Site Collection Administration
2. Add new Keywords
3. Keyword Information The Keyword Phrase is what search queries will match to return a keyword result
Synonyms are words that users might type when searching for the keyword. Separate them using semicolons.
Best Bets
Best Bets are the recommended results for this keyword. Best Bets will appear in search results in the order listed.
Click on Add best bets and enter following information
Click OK for all open Windows and go to your search center and type in your Best Bet and search. In my situations I created a folder called Books added four different books. I added this URL as Best Bet and when I perform search as my keywords “Books” SharePoint 2010 displays my best bet URL on the top of the search page
Note: Make sure your Search Center is in the same site collection. If your search center is in different site collection your best bets result will not work
If you follow above steps, you can configure best bet search in SharePoint 2010
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